Monday, June 27, 2005

Home Staging Helps Bring Top Dollar Sale

by Phoebe Chongchua

If your house could be sold looking the way a model home does, do you think it might bring in more money? Chances are it would. That's why home staging is a growing profession that's rapidly changing the way homes are sold.

Staging is not decorating. Decorating is optional, staging is mandatory in order to sell the house for the most possible money in the shortest amount of time. Really home staging is about de-cluttering and making a home desirable to the masses. Clutter eats up equity.

Today, hundreds of thousands of real estate professionals, decorators and sellers have come to understand the once-little-known term staging.

When your home is on the market it is no longer your home; it is a product and we're marketing it.

People don't see that a lot of things that are in their houses are part of themselves and when you try to sell a house you want to make it as neutral as possible, not necessarily in the colors, but in the way it's presented.

When people sell their homes they don't necessarily see their house as a potential buyer would see their house. They become attached to things. [The seller] doesn't notice things that other people would notice. So I do think it's important to have an opinion from someone else.

Here are a few home staging tips from professionals:


For the Inside:

  • Clear the clutter.
  • Put away all electrical cords and extra appliances.
  • Put away family photos.
  • Think open space.


For the Outside:

  • Shutters improve the look.
  • Paint/Power wash.
  • Plants, high, medium, low -- with lots of color.
  • Decks -- even small ones can be a big improvement.

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